April 13, 2013

Wellington Fashion Week - RUBY

With hopes high and a week put aside to view other peoples work on the runway, I was looking especially for clean cuts, clever use of paneling, and a keen eye for fun, bold pops of colour. I headed to my first show at WFW; Ruby.

Overall, I was highly impressed with the range Ruby had in store, although I am glad I didn't have to pay for the event. This 'show' was actually in the Ruby Boutique store on Lambton Quay. Upon arrival, I found the range of clothing in store was sure enough, the Autumn/Winter 2013 range. In one sense, I could see why they would show the current range in store. You didn't have to wait 6 months to get your sweet little hands on it, but in another sense it didn't really seem like a WFW event, as I could have popped in at any time to see the clothes in store. Not exactly a sneak peek of what to look forward to.

In saying that, it really is where the conflicting views of what was on show ends. I was welcomed into a warm and positive atmosphere, by a super friendly staff member, with tasty food trays scattered around the venue, and a bar with delicious alcoholic and non-alcoholic cocktails - not a bad start! I began to look through the racks to find a fabulous range! The collection had a strong cohesive look, a great colour story, and a gorgeous choice of fabrics. The quality of sewing was not only fantastic, but consistent too.

With a range of thick winter wools, chunky knits, soft printed chiffon's and textured woven fabrics, Ruby's Autumn/Winter 2013 has something for everyone. The colour palette of muted tones of earthy olives and browns mesh well with the subtle pops of baby pinks and blues. The prints used are small and detailed with a fun playful attitude, they can easily be paired with a wide range of your current wardrobe adding to its personality.

Although the cuts and designs were relatively simple, the focus was on good tailoring and an injection of asymmetry and gathered detailing within the range. I saw a several pieces within the collection using two contrasting weights of fabrics within the one garment adding interest to the collection without over designing and making the finish product looking fussy or overworked. Their 'brother' label Liam, compliments the main line cohesively mirroring the same colour story but with a range of more polished tailoring and a focus on evening and workwear rather than the daywear range of the Ruby line.

As much as I loved what was on offer, I have to say that Lisa Li, the leatherworker in store was the hero of the event. On the launch of her new label, MYDEERFOX she had a table set up to do demonstrations of her leatherworking. I interviewed Lisa to find that not only is she an innovative new designer, but humble as well as talented. She graduated from her Fashion based degree at Otago last November, when she began her label. Lisa has a range of handbags, bracelets, luggage tags and wallets using a soft colour palette with a base of sand and an accent of violets, soft pinks and baby blues. Her focus is on unusual cuts, and all of her pieces have no sewing involved but are carefully handcrafted into folded and leather glued delicate origami structures and shapes.

I was highly impressed with her clean lines and unique designs and feel confident that this new entrepreneur will go far. Look out for MYDEERFOX, I have a feeling you will be seeing a lot more of her work in the near future. The image below shows my favorite piece, of which I have my eye on in black!
Imaged sourced from hello.mydeerfox.com

Ruby, along with many other design stores in Wellington, stocks Kathryn Wilson's gorgeous shoes, and with the Kathryn Wilson show later that night, it was nice to see the quality and workmanship of the shoes up close before the event. So, after a lovely afternoon it was time to get changed and ready for the shoe show.

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